Captain America: Civil War, Batman v. Superman: Dawn of Justice or X-Men: Apocalypse- Which Was the Better Trailer?
The past couple weeks we have gotten trailers for three of the most highly anticipated comic book movies of 2016. Trailers for Batman v. Superman: Dawn of Justice, Captain America: Civil War and X-Men Apocalypse have all hit the web, causing a divide among fans. Some of these trailers are beloved by fans, while others... not so much. So in this article, we're going to take a look at all three trailers and answer the ultimate question: which was the better trailer? Note that we're going on the terms "best" trailer. Sure, some of these may have bigger scales or be action packed, but we're talking about the best constructed trailer and which did the best job at marketing their film.
Captain America: Civil War
The first trailer for Captain America: Civil War dropped a couple weeks ago, which you can see here. A lot of people clamored around this trailer. It was definitely a tease: it gave us a brief look at the story, the motivations of the characters and the division between the Avengers. The highlights of the trailer were seeing Black Panther (Chadwick Boseman) for the first time, as well as the concluding fight between Iron Man (Robert Downey Jr.), Captain America (Chris Evans) and the Winter Soldier (Sebastian Stan). This trailer really reaffirmed that while it is Avengers 2.5, the focus of the film will be Cap, and we will be experiencing the movie from his perspective.
While this was a great trailer, it didn't astound me. I wasn't standing up clapping my hands after seeing this trailer. After I finished it, I nodded and said "That was a good trailer", but it wasn't jaw-dropping like I wanted it to be. Sure, there were some select awesome parts, but overall it just seemed like an average trailer. I'm not saying it wasn't good. I'm not saying I'm not pumped for the film. But as a trailer it wasn't all it could have been.
Batman v. Superman: Dawn of Justice
This third trailer for Batman v. Superman: Dawn of Justice is the one that especially caused a rift between fans. Many complained about it showing too much, and being overly revealing. You can see for yourself here, but I made the case that it didn't reveal more than what we already knew. You can read that article here. Look, did we want to see the formation of the Justice League and the reveal of Doomsday? No, not necessarily. But we already knew it was going to be in the movie, so how can we really get so upset over the fact that we saw. The trailer revealed nothing we didn't already know. Regardless, though, it's not the best made trailer.
The trailer starts strong with its exchange between Clark Kent (Henry Cavill) and Bruce Wayne (Ben Affleck). The first half of the trailer is the strongest. Though it's more of the same of what we've seen from previous trailers, it's still good. Though I contend that the second half didn't necessarily show spoilers, it did start to go downhill. The quality of the trailer was nowhere near that of the second trailer, which debuted at San Diego Comic Con this summer. That was a fantastic trailer, and this third trailer didn't come close to it. It was a good trailer, just not what we expected after seeing the jaw-dropping, epic second trailer.
The trailer for X-Men: Apocalypse just dropped the other day, which you can see here. Many fans were apprehensive about the look of Apocalypse (Oscar Isaac) beforehand, but the trailer showed that the filmmakers had improved upon the look of the character. This trailer really, for me at least, alleviated my fears about the look of Apocalypse. He looks a lot better, and looks awesome in the trailer. I think he is going to end up being one of the most prominent and memorable villains of the X-Men movies. I now have a lot of faith in the character.
We also got to see the new X-Men under Professor X's (James McAvoy) wing. The trailer also gave us a sense of the story of the movie, as well as the character's motivations. While the stakes are shown to be very high in this film, the destruction shown in the trailer looks generic to every other "end-of-the-world" carnage. Hopefully, in the end, there will be something unique about it that shows this is because of Apocalypse, instead of just smashed cars and destroyed bridges. We got enough of that in X-Men: The Last Stand. But overall, this was a really great trailer.
You may have guessed it already from my writing, but the X-Men: Apocalypse trailer is my personal favorite of the three. It stands out as being the best crafted trailer, as well as most epic in size and scope. It introduces all its characters well and teases the audience without showing too much of its hand. The Batman v. Superman trailer was the third trailer released, so it was bound to show more of the story. But the Apocalypse trailer showed the story without showing too much, and leaving fans feeling like they just saw the whole movie.
Both the Civil War and Apocalypse trailers were teasers, so they were naturally both reserved in what they showed. But what put Apocalypse over the edge for me was the fact that it gave us more than the Civil War trailer did. We got to see more of the characters, more of the story and more of the motivations. I got a better sense of the movie that Apocalypse was from that teaser than I did from the Civil War trailer. Also, I just found myself more excited after seeing the Apocalypse trailer. It had more to prove, and it rose to expectations. Civil War was a good trailer, but it did nothing to really raise my excitement for the film. So in the end, I think that the X-Men: Apocalypse trailer was the best of the three and got me the most excited.
What do you think? Which of the three trailers was your favorite? Do you agree with my pick? Which movie are you looking forward to seeing most? Leave your thoughts in the comments section below.
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