Weekend Box Office: It Scares its Way to the Top Spot Again

Welcome to Weekend Box Office, where we will be---you guessed it--- breaking down the past weekend's box office. We will look at what new films opened that weekend, how big their openings were, what the movies' total grosses are, and so forth. Please note that all numbers are in fact domestic intakes, and come from Box Office Mojo. Most Weekend Box Office articles will be written on Sundays, so all numbers will be estimates. The articles will be updated should there be any major changes from Sunday estimates to Monday actuals. This is a series we used to do, but I ended up cancelling it because the effort I put into it wasn't worth the hits it got. So if you want to see me continue to break down the box office numbers each week, please share it around. But now, without further ado, let's get into this past weekend's box office!

Opening this Weekend: mother!, American Assassin

#1 It- $60 million

In its second week of release, It came in first place at the box office. On a $35 million dollar budget, it has so far grossed $371 million dollars, in just two weeks. That is absolutely insane. After last week's record breaking weekend (read all about that here), we all knew It would most likely come in first place again, and pull in a considerable amount. For anyone who looks at It's second weekend haul of $60 million and sees it as an underperformance, keep in mind that the initial projections for its opening weekend was $50 million. So it made more in its second weekend than people originally thought it was going to be making in its first. I think It will cap out around $500-600 million dollars worldwide, which would be a staggering overall gross. Next week, it goes up against Kingsman: The Golden Circle, which I think will dethrone it and take the top spot. After that hurdle, I think It will stick around in the lower part of the top five for a while, slowly raking in millions after millions. But I think this is the last week It is number one at the box office. You can read our spoiler-free review for the film here

#2 American Assassin- $15 million

In its opening weekend, American Assassin came in second place at the box office. I knew this film wasn't going to be very good. The trailers never looked appealing, and it just looked like a completely conventional, stereotypical action film. And it turns out I was right: American Assassin currently holds a 35% on Rotten Tomatoes. Even if it was better received, I don't think it would have made much more money. $15 million is an okay number for the kind of movie this is. I'm sure the studio is wishing it made more like $30 million, but there just was no way that was going to happen. I think it was destined to make about $15-20 million regardless of how good it actually was, just because of the marketing. The trailers never wowed anyone, and I know I personally didn't think they looked good at all. So the weak box office returns is only a result of a weak marketing campaign. I think American Assassin may linger in the top five for another week or two, but it'll be out pretty soon. 

#3 mother!- $7.5 million

In its opening weekend, mother! came in third place at the box office. It is such a personal disappointment that mother! made as little money as it did, considering what a fantastic film I found it to be. It's one of my favorites of the year, and it's just such a brilliantly made movie. Unfortunately, it's the kind of film that was never going to be a smash hit at the box office. When you have a film as particular as mother!, with a very misleading marketing campaign, it doesn't attract a very large audience to the theaters. It actually made more than I was expecting it to. I thought it would make around $3-4 million, which would have made it a certifiable bomb. Here, I think it has a fighting chance at breaking even. The budget was $30 million, and it didn't have a very heavy marketing campaign. So I think if it makes between $50-60 million worldwide, it should break even. However, having a $7 million dollar debut is not the best start. It could do better next weekend, since there has been a ton of controversy and debate over this film. That kind of thing does attract more eager movie goers. I think it has a shot at breaking even, and I do hope it turns out to be profitable. I'm just not sure it will actually make it. You can read our spoiler-free review for the film here

#4 Home Again- $5 million

In its second week of release, Home Again came in fourth place at the box office. On a $12 million dollar budget, it has so far grossed $17 million dollars, which is not good at all. I think it's safe to say Home Again will be a bomb. It's possible it could break even. This could be a film that lingers at the bottom of the box office and slowly makes its money back. But $17 million dollars in two weeks is not very good. I kind of hope it doesn't break even, because I'm sick of these sh*tty Rom-Coms being rushed out by studios just to capitalize on a certain demographic. The more these movies fail at the box office, the more likely it is that the studios may stop and decide to do a better job in making these movies. Rom-Coms are guilty pleasures of mine, but there are so many bad ones coming out these days that it makes it hard to be a fan of the genre. If Home Again bombs, I hope the studios take it as a sign that they should put more effort into their movies. 

#5 The Hitman's Bodyguard- $3.5 million

In its fifth week of release, The Hitman's Bodyguard came in fifth place at the box office. On a $30 million dollar budget, it has so far grossed $70 million dollars. I think its on its way to breaking even. It should be right around the corner from that, if it hasn't already. And the studio must be happy about that, since this will be its last weekend in the top five. By next week, it will be kicked out, and it'll be guaranteed to make significantly less. I do, however, think The Hitman's Bodyguard can make a little bit of profit. It can probably make another $5-10 million, which will be all profit for the studio. So even if The Hitman's Bodyguard was never a blockbuster success, at least it can make a few million dollars for the studio. And that's certainly better than the film losing them money. I never got to see the movie myself, but I heard it wasn't very good. So for a smaller film that was never that good to begin with, a $5-10 million dollar profit margin isn't bad at all. 

What do you think? What do you make of the top five this weekend? What movies did you go see this past weekend? What will the top five look like for next week? Leave your thoughts in the comments section below.

Written by: Nate
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