What Do Solo: A Star Wars Story's Poor Opening Weekend Numbers Mean For the Future of Star Wars?

Solo: A Star Wars Story made headlines this past weekend when it opened to a measly $84 million dollars domestically. To put this in context, the last Star Wars film to be released, Star Wars Episode VIII: The Last Jedi , made $220 million dollars domestically opening weekend. Even the previous anthology film, Rogue One: A Star Wars Story , made $155 million. So Solo 's $84 million dollar debut is nothing short of disastrous. A question we have to ask ourselves is why did Solo open so low? I mean, it's a Star Wars movie for God's sake! Shouldn't it automatically be guaranteed to make a billion worldwide? Well, no. There's a few aspects of this story we have to look at first in order to fully understand why Solo opened as low as it did, before getting into how this will effect Star Wars as a whole moving forward. One important element in this whole scenario is understanding the change that has happened within the Star Wars fan community. Over the past c